10th Digital Pharma East Philadelphia, Pennsylvania, USA 24-27 October 2016

Description:
Attendees Learn How to Take Actionable Content and Education to New Levels:

Pharma mindsets, competencies and processes are typically geared toward risk minimization at the expense of speed and flexibility.

Organizations can transition from being asset companies to solutions providers by changing the mentality of product launches.

Regardless of whether that shift is the aim of your organization, there is a distinct need for digital flexibility in life science organizations of all sizes. From high growth biotech and pre-commercialization bio/medtech assessing the digital landscape to big pharma executing global, multi-platform initiatives, digital has become a core tool.

It is no longer enough for a company to have specific digital teams added onto a brand plan as a bolt on. Digital should be embedded across the enterprise with multiple stakeholder engagement. From an early stage Regulatory, Legal, Compliance, IT, Innovation, Commercial Operations, Customer Interaction, Sales and many other departments all need to interact with the various marketers to develop initiatives that really deliver for the customer, no matter your size or scale of operations.